Pioneer Projects (Celebratory Arts) Ltd was formed in 1996 by a group of artists previously trading as Celebratory Arts for Primary Healthcare.  Its first workspace, Looking Well, was created to serve the needs of Bentham following an arts-led health needs assessment in 1997.

In 1999 the company was awarded the prestigious Smithkline Beecham Impact Award award for excellence in community health and become one of the first healthy living centres funded by the New Opportunities Fund.

In 2005 the company moved to its current premises, Looking Well Studios, a newly converted former warehouse in the heart of the town.

In 2008 Creative Director and founder member Ali Clough was awarded an International Arts and Health Fellowship by Healthway, the Western Australian state health promotion agency and given the inaugural International Arts and Health Award for her contribution to the field of arts and health in the community.

Pioneer Projects (Celebratory Arts) Ltd continues to thrive and extend its unique approach to the art of living across rural communities in the North of England and Internationally.


Ali was invited to address the Art of Good Health and Wellbeing conference in New South Wales, Australia in 2009. A Little Boxed History is based on that talk. Part 1 reflects the history and development of Ali’s arts and health work up to the formation of Pioneer Projects. Part 2 is the history of Looking Well in Bentham and her Australian work.